Henry Ford invented the weekend so he could make more money. He made Saturday and Sunday days off for his staff as early as 1926, giving them the opportunity to spend their down time buying his cars.
A new approach to marketing thinking.
Say goodbye to generic case studies and hello to a world of new perspectives.

Latest Inspiration
A fun nostalgia trip? Or a year long surveillance campaign?
Residents of Notting Hill, west London, received more in capital gains than the combined population of Liverpool, Manchester and Newcastle. More broadly, the top 0.1% of UK adults received 86.4% of gains (FYI this is money received from selling an investment for more than the purchase price).
A survey by psychologist David Halpern found that while most students preferred traditional building styles, architecture students were the outlier. In fact the longer they studied architecture, the more their preferences diverged from the general public.
Gone are the days when luxury bags flaunted a giant logo. The Row is one of the trendsetting brands that, according to the founders, shows how something made “beautifully, in great fabric, with good fit, it can sell without a logo or a name on it.”
Or is it Airbnb?
In a quest to dominate the US market, Oatly sent representatives to high-end coffee shops to share the product with local baristas. The baristas, effectively controlling distribution, would then recommend and use oat milk with customers.