The need for speed led the McDonald brothers to turn to Henry Ford and the world of cars. If Ford could use a specialised system to build a car in two hours, the McDonald brothers could use it to make a burger in less than a minute. They created a new dispenser that squirted the same amount of ketchup every time, and they replaced the silverware with paper wrappings to remove the need for a big dishwasher. The resulting ‘speedee system’ became the basis for modern day fast food as we know it.

McDonald’s service
- Post author:isev-admin
- Post published:March 24, 2025
- Post category:Creativity copies / Marginal gains
- Post comments:0 Comments
Tags: Business & Brands