In the early days of Bumble, founder Whitney Wolfe Herd noticed signs banning social media apps in university classes. So she decided to hang additional signs, with Bumble included on the list of forbidden apps. “No one knew what Bumble was yet, so when we associated ourselves with these products … we inserted ourselves into the assumption that that would be the app that they would want to use in class,” she said. “All of a sudden, those downloads started going up.”