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“90% of new businesses fail within 12 months.”

An alluring headline that is riddled with problems. Firstly, it’s not statistically true. According to the US Bureau of Labor Statistics, approximately 50% survive at least five years, about one-third make it to ten years or more, and about 20% live 20 years or longer. Secondly, many businesses shut for positive reasons: family circumstances change, better opportunities arise etc. And some companies close down but are able to pay their debts.

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