Chain restaurants scale by offering a consistent experience, but Dishoom bucks the trend; each restaurant has a unique story behind it, that informs everything from the decor and music to the lighting and bar menu. For example, the King’s Cross design is based on the events and people of the independence movement, with anti-colonial posters from the archives on the walls. This approach requires more time and thinking, but it undoubtedly contributes to the restaurant’s cult following.