Cars aren’t even VW’s best selling product. They produce roughly 8 million currywursts (sausages) every year, which they sell in factory restaurants, as well as supermarkets and football stadiums.
isev-admin
Audi’s iconic slogan was inspired by a factory tour. In the words of John Hegarty: “I had gone to Ingolstadt and found the factory and I saw a very old faded poster on the wall that someone had left up there,” Hegarty says. “I saw this line ‘Vorsprung durch Technik’. They said that was an old advertising line but ‘we don’t use it any more’. And it stuck in my brain.”
Does the UK public want to change the voting age? Well, it depends on the wording. 52% support giving 16 and 17 year olds the right to vote, but only 37% support reducing the voting age from 18 to 16.
Or is it Airbnb?
The opening of a new Waitrose supposedly adds £36,000 to the value of nearby properties. But this ‘Waitrose effect’ is the result of reverse correlation: the supermarket chooses store locations that are already expensive.
In 1992 the 100-year-old Wensleydale creamery was in danger of closing, but luckily Wallace & Gromit came along. The iconic TV duo helped to revive the cheese’s popularity, and when the 2005 full-length film, The Curse of the Were-Rabbit, was released, sales increased by 23%.
Once a poster child for the DTC model, the glasses brand now generates 2/3 of its revenue from physical stores.
The legendary investor drafts his annual letters with his sister Bertie in mind. “She’s smart, but she’s not active in business and she doesn’t read the business pages every day… so, what would interest Bertie this year?”
Waymap is a revolutionary navigation app that works underground and in crowds, when conventional services are notoriously unreliable. It was borne out the frustration of Tom Pey, who lost his sight after falling from a roof. “We saw that there was a problem for blind people, which actually mirrored a similar problem for everybody. Google Maps and its equivalents only work outdoors for some people, some of the time, and work indoors for no one.”
It’s an idea popularised by films like Limitless, but it has no basis in science. fMRI scans show that even simple activities require almost all of the brain to be active.
This is statistically true. But it’s largely because child mortality was so high – around one half of children died before they were 10 – and because many people died in battle. For those who safely made it into adulthood, life expectancy was actually good. Romans routinely lived until their 70s, and in fact to be consul you had to be 43 – eight years older than the US’s minimum age limit of 35 to hold a presidency.
Weather is not just for small talk – it has a greater impact on a store’s sales than either inflation or unemployment. Interestingly, of the four weather conditions assessed, high are by far the most likely to influence shopping.
Selling your car?
58% of (white) Americans say they are spending too much on welfare vs too little (15%), yet 56% think they are spending too little on assistance to the poor (vs 16% too much). The difference? Welfare is a heavily loaded term.
When the Welsh rugby team played France they had just signed a new shirt sponsor: the ale Brains. Unfortunately, French law meant you couldn’t advertise booze on the shirts – so they changed the logo from Brains to Brawn, all in the same recognisable font.