In memory tests, only 6% remember a mundane fact: “160,000 trolleys are sent off to be fixed each year.” But recall triples when the same information is brought to life visually: “That’s the equivalent of 2 full Wembley Stadiums.”
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Westpac Bank flipped impulse spending on its head, creating a smartphone that allowed customers to save money with one simple click.
Tim Martin started Wetherspoons in the 1970s, basing the name of his company on a former teacher who believed he wouldn’t amount to anything.
It’s no wonder WH Smith disappeared from British high streets in 2025. It is really a travel business, generating £1.5 billion in sales from branches in airports and stations vs £452 million from those on high streets.
Historically, it refers to both the device – the radio set – and the medium itself. But that is changing. According to Ofcom, one quarter of radio listeners say they use Spotify’s ‘radio’ function which automatically creates a custom playlist curated around any song, album, playlist or artist.
Reddit has an excellent thread based around this question. Being really into wine, getting money from the government and wearing hoodies to work are some of the answers that show the same behaviour can have two very different connotations.
Chris Sheldrick, working as an event organizer, struggled to get bands and equipment to the appropriate entrances of large music venues. He knew something had to change, and so he created What3words.
Life supposedly peaked when we were young, and is at its worst right now – this holds true for society, music and fashion. The problem is that nostalgia is selective; we only remember the best from the past and compare it to all the average stuff today (it’s also why marketers claim there is a ‘crisis in creativity’ and it’s all due to the rise of online ads.)
The phrase originates from a 1914 ad campaign by the Morton Salt Company, where the slogan was used to highlight how their salt would pour freely even in humid weather.
If you ask people, they gravitate towards the era when they became adults. Over 70s choose the Swinging Sixties, while under 30s choose the turn of the millennium.
1) Increase spend from $178 billion to $250 billion over six years
2) Increase spend by 6.4% a year, every year, for six years
3) Increase spend from $4,700 per person per year to $6,200 per person per year
Mathematically they’re all the same, but when pollster Frank Luntz tested them the third option was by far the most popular – people want to understand the individual benefit from government policies.
The White Lotus, the hit HBO show, is driving more tourism to the Four Seasons than an ad campaign ever could. “Maui, the resort in Hawaii, experienced a 425 per cent year-on-year increase in website visits and a 386 per cent increase in availability checks during season one alone,” according to Marc Speichert, group EVP.
In the 1800s citizens needed a full day’s horseback ride to reach polling sites after Sunday church.
It’s only recently that they’ve been used for flying. They were initially developed for insulation, arranged in multiple layers to preserve heat, before their shape evolved for camouflage and finally for flight.
Wickes has looked beyond its historic tradesman audience by appealing to women. The retailer has developed a more inclusive look and feel; creating social media posts to improve DIY skills in an accessible way, and signing Girls Aloud singer Kimberley Walsh as a brand ambassador. As a result, Wickes’ female customer base is now 69% larger than it was in 2019.