It is one of the most iconic ads of the 21st century. Yet the ‘Trucks’ sequel failed to engage audiences, despite sharing exactly the same idea of “rediscovering joy.” Inanimate objects simply don’t resonate as much as (seemingly) real animals.

Cadbury’s Gorilla
- Post author:isev-admin
- Post published:March 24, 2025
- Post category:80% idea, 80% execution
- Post comments:0 Comments
Tags: Advertising