Charles Douglass invented canned laughter in 1953, as a way of signalling funny moments within TV shows. By hearing others laugh, the audience knew when they should laugh. But this was long before the term ‘social proof’ was invented.
Charles Douglass invented canned laughter in 1953, as a way of signalling funny moments within TV shows. By hearing others laugh, the audience knew when they should laugh. But this was long before the term ‘social proof’ was invented.
