Westpac Bank flipped impulse spending on its head, creating a smartphone that allowed customers to save money with one simple click.
Clever innovation
Creative ideas for growing a brand.
In 2024, Wimbledon tennis introduced the ‘overheard at Wimbledon’ YouTube series – video clips featuring fans while mic’d up at the event. Given tennis is struggling to attract audiences, especially after the retirement of Federer & Nadal, it’s a simple yet way of making the sport more fun and accessible. The series received over 12 million views in 2 weeks.