The epic power of Squid Game. The hit Netflix show increased:
– Vans sales by 7,800%
– Korean signups on Duolingo by 76%
– Korean candy on show up 250%
Power of brands
Brands – both people and products – are the ultimate trendsetters.
After Stranger Things featured Kate Bush’s song “Running Up That Hill,” she saw an immediate spike in listenership. Not only that, three years later listenership still remains elevated following this initial uptick.
How do you add £1 billion to the UK economy? Ask Taylor Swift to perform live. The UK leg of her 2024 Eras tour was attended by 1.2 million people, leading to a huge spike in spending on accommodation, food, transportation and entertainment.
Need to save your company from going bust? Ask Tom Cruise to use your product. Ray Ban was struggling in the early 1980s, selling 18,000 pairs of its Wayfarer glasses. But just when the company was about to discontinue the range, Tom Cruise wore them in the film Risky Business and sales increased by 50%. Three years later, when Top Gun was released, Ray-Ban saw another massive increase of 40%. By the end of the decade Ray Ban was selling 1.5 million pairs annually.
Travis Scott’s partnership meal with McDonald’s was so popular that it caused supply chain issues.
The White Lotus, the hit HBO show, is driving more tourism to the Four Seasons than an ad campaign ever could. “Maui, the resort in Hawaii, experienced a 425 per cent year-on-year increase in website visits and a 386 per cent increase in availability checks during season one alone,” according to Marc Speichert, group EVP.