At age 22, Whitney Wolfe helped launch Tinder, but left a few years later before filing a lawsuit against the company alleging sexual harassment. The ensuing attention from the media – and cyberbullying from strangers – prompted her to launch Bumble, a dating app where women make the first move.
Revenge marketing
Examples of brands built out of spite.
Tim Martin started Wetherspoons in the 1970s, basing the name of his company on a former teacher who believed he wouldn’t amount to anything.