Shifting status symbols

The way we show off has evolved over time.

In ancient Egypt, cats were objects of worship – considered to be a manifestation of the goddess Bastet. Fast forward to Europe in the Middle Ages, and cats had become linked with witchcraft by the Catholic Church. Thus ensued a 300 year campaign of systematic feline torture and genocide, the goal of which was to exterminate cats entirely.

Gone are the days when luxury bags flaunted a giant logo. The Row is one of the trendsetting brands that, according to the founders, shows how something made “beautifully, in great fabric, with good fit, it can sell without a logo or a name on it.”

Nowadays, mass produced goods are bland while hand made goods are desirable. But in the early 20th century the reverse was true: the advent of the assembly line meant millions of consumers could buy products, like cars, which were previously unattainable because they were too expensive.

Obesity is now considered a medical illness, but this is a modern phenomenon. Throughout history, obesity was seen as a sign of wealth and high socioeconomic status – when food was scarce and famine was rife, only the most prosperous could afford to indulge. The art of Renoir and Rubens presents an ideal figure that is very different from the one today.

Pineapples were once the ultimate symbol of wealth; used mainly for display at dinner parties, rather than being eaten. Charles II was so taken with pineapples that he commissioned a portrait of himself being presented with one. But they lost their star status once steamships started to import them to Britain from the colonies, and they became affordable to the masses.

Purple clothes seem ordinary to us, but to the Ancient Greeks they symbolised power. Purple dye was incredibly hard to find – coming from a sea snail called the murex – so it was only accessible to emperors, priests, kings and judges. It wasn’t until 1856 that a British chemist found a synthetic version of purple, soon making it available to the masses.

Having a tan wasn’t always desirable. For a long time having a tan meant you were poor, because the working class were out in the sun doing hard work. And pale skin was considered the height of beauty.

Reddit has an excellent thread based around this question. Being really into wine, getting money from the government and wearing hoodies to work are some of the answers that show the same behaviour can have two very different connotations.