TikTok is more than a video platform – it’s a place for discovery. An Adobe report suggests that 40% of consumers use it as a search engine: looking for new recipes, fashion advice, workout routines and much more. For brands, TikTok is becoming a vital battleground for promoting their products.
Topsy turvy behaviours
Humans have a knack for behaving in unexpected ways.
A recent Stanford study shows that half of Tinder users aren’t interested in meeting offline, and nearly two-thirds are already married or in a relationship. It turns out that social connectedness and entertainment are key motivations to start swiping.
Treadmills were originally designed for punishing prisoners. Their designer, Sir William Cubitt, proposed using their muscle power to both cure their idleness and produce useful work.
Most people who own trucks don’t use them. 75% of truck owners tow something once or less, and a third do not haul anything in their truck beds at all. In other words, truck ownership is mostly a form of costly signalling.
TV subtitles were designed as a hearing aid, but they’re now used as an attention aid. That’s why under 30s are more likely to use them than any other age group, even for shows in their native language.
92% of plant-based meals are eaten by non-vegans who are choosing to reduce their meat and dairy intake.
50% of vinyl buyers don’t actually own a record player. Some music fans want to see and touch their favourite albums without wanting to listen to them.
Historically, it refers to both the device – the radio set – and the medium itself. But that is changing. According to Ofcom, one quarter of radio listeners say they use Spotify’s ‘radio’ function which automatically creates a custom playlist curated around any song, album, playlist or artist.
It’s only recently that they’ve been used for flying. They were initially developed for insulation, arranged in multiple layers to preserve heat, before their shape evolved for camouflage and finally for flight.