Robert Woodruff, Coca Cola’s leading 20th century figure, understood the importance of distribution; promising to put Coke’s products “within arm’s reach of desire.” And he succeeded: today you can count the places it’s not sold on one hand.
Robert Woodruff, Coca Cola’s leading 20th century figure, understood the importance of distribution; promising to put Coke’s products “within arm’s reach of desire.” And he succeeded: today you can count the places it’s not sold on one hand.
