The term ‘consumers’ is used so often that we forget there are alternatives. But when we use ‘citizens’ instead, we increase our sense of trust and fairness. Could this re-frame help us unlock a new way of approaching marketing?
The term ‘consumers’ is used so often that we forget there are alternatives. But when we use ‘citizens’ instead, we increase our sense of trust and fairness. Could this re-frame help us unlock a new way of approaching marketing?
