A single word can make a policy significantly less appealing. According to pollster Frank Luntz, 68% of Americans oppose inheritance tax when it is labelled ‘estate tax’, but 78% opposite it labelled as ‘death tax’.
A single word can make a policy significantly less appealing. According to pollster Frank Luntz, 68% of Americans oppose inheritance tax when it is labelled ‘estate tax’, but 78% opposite it labelled as ‘death tax’.
