Will Guidara built Eleven Madison Park, the World’s Best Restaurant in 2017, by challenging the traditional notion of fine dining. For instance, removing the policy that waiters couldn’t put their hands on the table, and serving soufflés ‘incorrectly’ – in a way that enabled the server to maintain eye contact and a conversation with the person they were serving. “I found if I hired people who had worked in fine dining, they already had too many bad habits.”