In a six-week cafeteria experiment, sales increased with a single evocative addition to the menu; ‘Succulent Italian Seafood Filet’ had 27% higher sales than ‘Seafood Filet’.
In a six-week cafeteria experiment, sales increased with a single evocative addition to the menu; ‘Succulent Italian Seafood Filet’ had 27% higher sales than ‘Seafood Filet’.
