1) Increase spend from $178 billion to $250 billion over six years
2) Increase spend by 6.4% a year, every year, for six years
3) Increase spend from $4,700 per person per year to $6,200 per person per year
Mathematically they’re all the same, but when pollster Frank Luntz tested them the third option was by far the most popular – people want to understand the individual benefit from government policies.