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Heider & Simmel

In 1944 two researchers, Heider and Simmel, showed people some basic animated shapes and asked them to describe what they saw. The abstract shapes soon became a story. Viewers saw characters with emotions, motivations, and purpose. They personified the inanimate figures using words like “escaped,” “slammed,” “danced,” or “kissed” to describe their actions. They depicted them with tempers; as cowardly, or as viciously conspiring. If you ever needed proof that humans are meaning making creatures, this is it.

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