An ever-expanding library of inspiration.
Form Connections
Get Inspired
Why Uncommon thread?
Marketers deserve more than familiar soundbites and tired tropes. It’s hard to get inspired when most case studies sound like this:
- “10 worst rebrands”
- “20 best digital marketing campaigns”
- “30 companies with memorable slogans”
Uncommon Thread is here to solve that.
Founded on the belief that the secret to understanding people is to find hidden connections between sectors, Uncommon Thread is an ever-expanding library of inspiration designed to make you a smarter marketer:
- 500+ examples from marketing, sport, art and many more disciplines
- Categorisations that help you understand people in a new way
- Easily accessible for a pitch deck, client presentation or internal training
Three Paths to Inspiration
Browse our unique categories that help you understand people in a new way
01.
Concepts
Original ideas about people and brands.
02.
Sectors
Lessons from sport, art, cooking, politics and TV – to name just a few.
03.
Everything
If you don’t know what you’re looking for, get stuck in to all the examples!
Founded & Curated by Sam Salama.
Meet Sam.
- Associate Director at Basis, leading insight projects with global companies including Tesco, Just Eat & Sage.
- Significant Insights 30 under 30 winner
- Published author on several marketing websites (e.g. WARC, Greenbook)
Reach out using the link below!