Swingers, the mini golf bar concept, wouldn’t exist with a healthy dose of ignorance. According to co-founder Jeremy Simmonds, “we were so naive and knew so little about the hospitality industry. We did not have a business plan, there was no spreadsheet or model. Nothing. I can’t tell you how many people who are so-called experts in this space warned us against doing all the things we did, that it couldn’t work.”